SocialPacific 2025 Recap: Insights, Inspiration & the Future of Marketing on the West Coast
Photo by Neil Zeller
When hundreds of marketers gathered in Vancouver this fall, SocialPacific 2025 felt less like a conference and more like a creative recharge. From the moment attendees walked through the doors, conversations flowed between sessions, ideas sparked over coffee, and new connections were made across every corner of Canada’s west coast marketing community.
That sense of community defined the event, where marketers weren’t just listening but leaning in, debating, and sharing what they learned across LinkedIn, Instagram, and beyond.
Ideas That Stuck
If there was one thing that stood out, it was how energized people felt leaving the event. Attendees described the day as inspiring, practical, and full of moments that made them rethink how they approach marketing.
The common thread was clear: attention and authenticity matter more than ever. In a world of constant noise, the marketers who earn attention, not just chase it, are the ones breaking through.
That idea was captured perfectly by Cher Lee, who reminded the audience, “Attention isn’t fading, it’s focusing.” Her words reflected a larger shift that played out across the event, marketers are becoming more intentional. They’re seeking substance over speed, story over slides, and connection over clicks.
Survey results and session reviews pointed to similar themes. Attendees loved sessions that combined creativity with data, structure with freedom, and vision with action. They appreciated honest conversations about AI and automation, but also about burnout, focus, and keeping the human part of marketing at the center.
If 2024 was the year of trying everything, 2025 is shaping up to be the year of clarity. The big takeaway? Marketers are ready to slow down just enough to do things with purpose, and have fun doing it.
Photo by Neil Zeller
Community in Motion
Beyond the sessions, the real magic of SocialPacific was the people. From seasoned strategists to first-time attendees, marketers connected over shared challenges, new ideas, and creative breakthroughs.
With overwhelmingly positive feedback and strong ratings, participants celebrated not just the content but the atmosphere. The lively hosts, balanced schedule, and collaborative energy made networking feel effortless.
As one attendee put it, “The speakers were great. I learned a lot and left re-energized about our campaigns.”
The Pulse of Canadian Marketing
Across surveys and hallway conversations, three ideas stood out loud and clear:
Attention as Currency: Creativity that earns focus, not just reach, will define the next wave of marketing.
AI with Purpose: Tools can amplify insight, but strategy and human storytelling still lead the way.
Authenticity Over Algorithms: The strongest brands are building communities, not just audiences.
Those ideas came to life through a perfect contrast of perspectives on stage. HighLevel’s opening keynote explored how automation and integrated systems are helping marketers simplify the complex. It was a look ahead, one focused on technology as an enabler of connection and efficiency.
Hours later, Terry O’Reilly’s closing keynote, Obey All the Rules, Miss All the Fun, brought it full circle. With stories from decades of creative work, he reminded the audience that while tools evolve, the heart of marketing stays the same: curiosity, play, and the courage to take risks.
“When you have fun, your creative gets undeniably better,” he told the crowd, earning smiles across the room.
Between those two moments, the new frontiers of tech and the enduring craft of storytelling, SocialPacific became a snapshot of marketing’s future: fast-moving, deeply human, and powered by both innovation and imagination.
Each attendee left with a copy of Terry’s new book, Against the Grain, a fitting reminder that great marketing doesn’t just follow trends. It challenges them.
Photo by Neil Zeller
Looking Ahead
If SocialPacific 2025 proved anything, it’s that this community is stronger than ever. From thought-provoking keynotes to hallway conversations, the event reminded everyone that the future of marketing in Canada is collaborative, creative, and constantly evolving.
Stay connected for more highlights, upcoming SocialNext events, and stories from across Canada’s marketing community through Marketing News Canada and the SocialNext Marketing Alliance.
