Schools Producing Job-Ready Grads for Digital Marketing & Coding
Are traditional universities a thing of the past or are they just failing to keep up with the industry changes? With the recent news of CDI College providing expired certificates to their students and CBC’s latest reports on how current universities are missing the mark when it comes to preparing students for the workforce - it’s hard to ignore that the education industry isn’t keeping up with the present workforce demands. With that being said, what is the best option for students moving forward?
When it comes to digital marketing and other digital industries, skills-focused training has proven to be the most effective and valuable option for students. These types of courses offer tools and the knowledge that helps students step into the workforce confidently and successfully. Check out the three picks of the best schools that are producing job-ready graduates.
BrainStation
BrainStation is all about ensuring businesses and professionals are successfully transitioning to the digital age. This course is taught by industry-leading experts and provides a hands-on approach to ensure students are gaining the day-to-day skills of their job roles.
BrainStation’s Vice President, Kyle Treleaven, shares insight about the program: “BrainStations’ award-winning courses and boot camps give students the skills and experience employers are looking for in today’s job market.”
Since networking is key, in addition to their incredible training, you become connected with hundreds of other professionals, “BrainStation’s boot camps provide access to an exclusive network of over 5,500 hiring partners and companies around the world, as well as personalized career guidance and support, including help with resume writing and job applications, personal branding, interview preparation, and more. BrainStation also offers a range of scholarships, and has awarded over $2.5 million in education funding to help underrepresented individuals enter the workforce.”
Jelly Academy
Jelly Academy is taught by industry professionals and provides in-depth and skills-focused training in all the primary aspects of digital marketing. The course breaks down SEO, social media, Google Analytics, PR, Google advertising, and Facebook and Instagram advertising over 6 weeks leaving students prepared to enter the workforce following graduation.
“The biggest difference with our marketing program vs. traditional marketing education is that we show our students the direct application of marketing theory through the most industry-recognized tools being used in the world of digital marketing. We give our students the knowledge and understanding of each of these tools, and then provide them with the resources to complete various micro-credentials that employers are looking for on resumes for digital marketing roles.” - Chris Penner, Course Director
Along with their primary certification, students will gain industry-recognized certifications from Hootsuite, Facebook, Google and SEMRush. With their detailed and hands-on training, Jelly Academy has an incredible success rate for graduates with 94% gaining jobs following the course.
Lighthouse Labs
Producing job-ready coding graduates is not an easy task, but Lighthouse Labs has been successfully doing it since 2013. Their goal is to train the next generation of developers and provide them with the skills needed on the job. The course was created by software developers who can provide industry-specific training that prepares graduates entering the workforce.
Their courses range from upskilling to training beginners - making it the perfect fit for existing developers or businesses looking to train in-house staff in coding.
These 3 courses are stepping up and filling in the holes the current education landscape has left. If you’re looking to hire people for your business - contact each of these schools to learn when they're graduating their latest group of students. Micro-credentials will have job-ready graduates multiple times a year versus your usual Spring graduation from post-secondary institutions.
Want to hire a grad for your business? Reach out to Brainstation, Jelly Academy, or LighthouseLabs today!
Written by Anabel Blesch