PR Fresh Hits Nov 3, 2021
Canadians from coast to coast can expect to see Santa riding in the iconic big red Coca-Cola holiday truck, delivering seasonal joy and optimism.
After nearly two years of cancelled holiday gatherings, Coca-Cola Canada Bottling is partnering with The GenWell Project, the Canadian-led Global Human Connection Movement, to reinforce the critical importance of togetherness.
Heading into the Holiday Season, unfortunately, nearly 10 million Canadians are feeling the loneliest they've ever felt in their life, according to a recent study conducted by IMI International.1 In the same poll, out of nearly 500 activities to choose from, attending a Christmas or Holiday event is the number one activity Canadians are looking forward to in 2021. Santa’s journey across Canada aims to bring people together and speak to the importance of human connection.
In several markets across the country, Coca-Cola Canada Bottling and The GenWell Project will identify especially worthy community members who have been particularly impacted by the COVID-19 pandemic and celebrate them with a special Holiday Truck Tour experience and a legacy workshop designed to help inspire moments of togetherness, even after the Holidays are over.
At select flagship events, the Holiday Truck will be accompanied by onsite local musical guests and entertainment, snow globe displays, along with photo opportunities with Santa from a safe distance. In addition to these flagship events, Santa and his Holiday Truck will pass through over 100 communities across Canada on his journey from coast-to-coast.
7-Eleven Raises the Bar on Convenience with 7-Eleven Mobile Checkout
7 Eleven Canada has introduced a quick and easy way to checkout purchases via the 7-Eleven app in all of its locations. Canadians can now simply scan, pay and go, making it the first retailer to introduce this feature chainwide.
Using the 7-Eleven Mobile Checkout is simple:
Download the 7-Eleven mobile app from the App Store or Google Play or update your app to the latest version to ensure it has the Mobile Checkout capability.
Register for or log into the 7Rewards® loyalty program.
Open the app in a participating store and tap the "Mobile Checkout" icon on the home page.
Scan the barcode on each product to add it to your basket. Discounts or promotions will be applied automatically.
Pay for purchases in the app using Apple Pay, Google Pay or a debit or credit card.
Confirm purchase by scanning the on-screen QR code at the confirmation station before you exit the store.
Consumer behaviours are changing - many are looking for ways to save time and introduce convenience into their lives. This is 7-Eleven’s answer to meet and exceed those demands.
Following a successful launch and expansion in the US with over a million users since 2018, Canada is the second market to introduce the feature. Other retailers have piloted similar technology but 7-Eleven is the first retailer to implement this chain-wide.
Mondelēz International Commits to 2050 Net Zero Emissions Target
Mondelez International announced it is committing to a 2050 target of net-zero greenhouse gas emissions across its full value chain.
The corporation which owns brands such as Chips Ahoy, Cadbury, and Oreo, says it will transform how it does business across our operations and with the suppliers and farmers they work with – from seeking to improve cocoa farming practices in West Africa to promoting regenerative agriculture in wheat fields in the Midwest United States.
As part of its commitment, Mondelēz International has signed the Science Based Targets Initiative's Business Ambition for 1.5°C, aligning its long-term emissions mitigation targets with the ambitious aim of limiting temperature rise in accordance with the Paris Agreement. Mondelēz International has also joined the United Nations Race to Zero Campaign to help build momentum towards a decarbonized economy.
This announcement comes at a key time when the conversation of climate change has become increasingly important for consumers everywhere. Consumers are turning to brands who make extra efforts to support social issues. This announcement shows the corporation is aware of how its customers and clients feel, and what they plan to do about it.
Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co