PR Fresh Hits: Nov 19, 2021
To enhance and elevate the shopping experience for Canadians, Cadillac-Fairview launched a first-to-market digital gift card program. Canadians can now purchase and receive digital prepaid CF gift cards from friends and loved ones. Launch is in partnership with Mastercard which will be implementing its tokenization technology that provides added security through replacing the number with a unique token in the physical or virtual card and can only be used by the merchant who requires it.
This will ensure Canadians have the opportunity to have safe, secure, sustainable and contactless payment experience - very much in line with the changing consumer behaviour. Many are seeking the convenience of digital wallets as well as putting importance on cyber safety.
The digital gift cards is available now and accessible through Apple Pay and Google Pay.
Justin Bieber and Tim Hortons Bring Together a Collaboration of New Menu and New Merch Items to Restaurants in Canada and US
The beloved Tim Hortons is partnering with pop star Justin Bieber to introduce a new menu and merch. Inspired by Bieber’s love for Tim Hortons, fans will be able to taste limited edition flavours at participating stores in Canada and US.
Justin Bieber has been involved in the process from start to finish, putting in a lot of thoughts into creating the menu with the Tims Team. This included a multi-stage and meticulous journey to ensure Bieber’s dream of this collaboration came true.
This collaboration goes further to creating a merchandise line called “Timbiebs.” The unique collection includes a tote bag, a toque and a fanny pack with the signature Justin Bieber and Tim Horton’s design. Each item will retail for $29.99, with a three-item maximum per purchase. Available in participating stores on Nov 29th.
This is another example of brands going beyond just a simple product launch to capture attention and cut through the noise. And with the increasing purchasing power among Millennials and Gen Z, tapping into a celebrity with significant clout will allow Tim Hortons to reach audiences they have yet to engage with.
Spider-Man: No Way Home trailer drop: A collaborative approach
After a taste from a teaser trailer, following months of fans yearning for detailed footage confirming the MCU’s multiverse finally coming to the big screen, Sony and Marvel released the highly anticipated trailer for Spider-Man: No Way Home on Tuesday November 16.
What’s interesting about this is that unlike any other movie trailer, Sony hosted a premiere live event in Los Angeles with actor Tom Holland to present the trailer to fans, before allowing it to break the internet. Even more interesting are the amount of leaks and rumours swirling for months of actors in previous Spider-Man films reprising their roles, the plot, and how this standalone film pushes the MCU further into multiverse territory. There are reports that days before the event, Sony and Marvel were trying to figure out which trailer to release - later deciding to show a trailer where former Spider-Men Toby Maguire and Andrew Garfield are not seen - fuelling further speculation and hype.
There are also rumours that suggest Sony itself is the architect behind some of the leaks and rumours as part of a highly manufactured marketing campaign - one where a trailer has been withheld for so long. If true, full applause to Sony for controlling the narrative throughout.
This latest Spider-Man franchise is the first time Sony and Marvel figured out a way to work together to bring content to fans and fully maximize their experience to watch one of the most beloved superheroes ever be part of the MCU.
The movie is in theatres on December 17, 2021, with tickets going on sale Monday November 29, 2021 following the US Thanksgiving weekend.
Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co