PR Fresh Hits August 25, 2021
RW&CO. partners with Inspiring Canadian Ambassadors for Fall 2021 campaign
Continuing on its path of building optimism through community, retailer RW&CO has announced nine new ambassadors for their fall "Rise Up" campaign. RW&CO. is highlighting its talent roster's tales of resilience. Each ambassador's unique story will be featured in an RWConversations video series, which will be showcased online and in-store.
The brand has tapped:
Tokyo Olympic gold medalist Andre De Grasse ("Mental Preparation")
Tokyo silver medalist Jennifer Abel ("Setting Objectives")
On-air host Michaella Shannon ("Allyship")
Actor Hamza Haq ("Using Vulnerability as a Source of Strength")
Advocate Michaella Shannon, a member of Frog Lake First Nation, is an advocate for young women's reproductive health and self-esteem
Québécoise actress and bestselling author Ingrid Falaise ("The Power of Positive Thinking")
Design duo Melissa and Sacha Leclair of Leclair Decor ("Creating Your Space")
Entrepreneur and Dragons’ Den host Manjit Minhas ("The Beauty of Empowered Women")
Entrepreneur and Dragons’ Den host Lane Merrifield ("The Entrepreneurial Fire")
H&M launches its first C2C resell platform in Canada
Canada will be the first market to launch H&M’s new C2C resell platform. Designed to give Canadians a destination to buy and sell clothing from any brand, this initiative addresses one of H&M’s top priorities to “push circularity and help close the loop leading to a more sustainable future.”
Coined the H&M Rewear, the platform features easy to follow steps to list products, picture retouch on listings and also an algorithm-driven price recommendations to help sellers determine the best competitive price and optimize their chances of selling.
Also, unique to H&M Rewear, sellers will have two options for payment. Sellers can choose direct deposit or receive an H&M gift card with an added 20% value that can be redeemed online or in store.
The platform will launch on September 7th and more information can be found at rewear.hm.com.
Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co