PR Fresh Hits: April 7, 2021
One game, seven languages.
A first for Canada’s national sport: on April 17, Molson Canadian in partnership with Sportsnet is presenting Hockey Night in Canada in 7 additional languages.
The games will be streamed beyond the long-running English, French and Punjabi broadcasts in some of Canada's most commonly spoken languages: Cantonese, Mandarin, Hindi, Vietnamese, Tagalog, German, and Arabic.
"As a partner, Molson's vision for continued inclusivity in hockey is the perfect match with Sportsnet's mandate to use our media megaphone to amplify the voices of Canadians that are not always heard with equal measure," said Anthony Attard, Vice-President, Sports and NHL Sales, Sportsnet. "This initiative is a great step in bringing hockey into the homes of more Canadians and doing so in a way that is personalized, accessible and unique."
Listen: new podcast about equity, diversity and inclusion to launch
Business in Vancouver, one of Western Canada’s top business publications, is launching a new podcast that will feature conversations with experts about equity, diversity and inclusion in B.C.'s economy. Episodes will discuss the progress that has yet to be made on this important issue and how employers can implement best practices in EDI.
New episodes will be published on Tuesdays in video and audio-only formats as part of BIV's daily podcast. BIV executive editor Hayley Woodin will co-host the show alongside a guest co-host each week.
This goes to show that businesses in B.C. are making diversity and inclusion a core part of their business strategy, and not just a marketing play.
Inclusivity for Hollywood North
The Vancouver chapter of Cinesite and Collective Bunch has partnered to create a place of community and platform for the local film industry to “elevate diverse voices and role models, decrease cultural bias and create a film production and creative industry that is more inclusive, understanding, and reflective of Vancouver’s culturally rich demographic.”
The partnership aims to spotlight the culturally diverse crew and creatives working in the industry and create resources for producers and management looking to invest in the diverse talent.
As Vancouver is home to a thriving film and creative industry, this partnership continues the must-needed conversation around inclusivity by spotlighting the talent in the city.
Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co