POCAM’s Visible & Vocal Study 2023

Share Your Voice!

POCAM’s Visible & Vocal Study is the preeminent study for BIPOC Canadian advertising and marketing professionals. Participation in this survey is voluntary, but your perspective will help provide an accurate representation of being Black, Indigenous or a Person of Colour (BIPOC) in our industry, and what issues we may face.

In this survey, you will be asked a series of questions about your background, and your attitudes towards specific subjects. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community and help our efforts to combat discrimination and racism.

This survey should only take about 8 minutes to complete, so please set aside some uninterrupted time to complete and share your thoughts. Your responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate to ensure that your identity remains anonymous.

Thank-you for your time.

With Gratitude,

Your Friends at POCAM

Complete the survey here.

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Mentorship in Marketing: New Partnership Connecting Indigenous Learners to Mentors in Marketing

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We Have a Story to Tell: Navigating Emerging Marketing Trends in Indigenous Tourism