POCAM National Indigenous History Month 2024 Profile: Tim Neal

Written By: Joycelyn Espiritu David, Owner of AVCommunications and member of POCAM - People of Colour in Advertising & Marketing

I'm celebrating #nihm and pleased to introduce Tim Neal, a distinguished Cree/nehiyaw Creative Director in Saskatoon, Saskatchewan, Canada, is the visionary owner of The Engagement Party Media & Design. Tim focuses on modernizing First Nations visual communications, aiming to honour the past while looking toward the future.

Tim’s early life was marked by significant transitions. Placed in foster care at six months old, he was adopted by two biologists at three. Growing up with a nurturing family, including an older brother and sister, Tim developed a competitive spirit and an appreciation for a structured life filled with unique opportunities. Although he did not grow up within a Cree community, his upbringing instilled in him a profound sense of purpose and resilience.

With a scarcity of BIPOC mentors in Saskatoon’s creative fields, Tim thrived through self-directed research and a passion for Indigenous influences in advertising and design. He has developed a practice he calls Modern Traditionalism, integrating historic methodologies with modern deliveries. His work aims to reclaim and redefine Indigenous visual sovereignty, drawing inspiration from both historical and contemporary sources.

As the sole proprietor of The Engagement Party, Tim dons multiple hats—Creative Director, Art Director, Copywriter, Designer, and Production Manager—depending on the project’s needs. His studio thrives on the dynamic nature of the creative industry. Tim is particularly drawn to the ever-evolving landscape of creative delivery, societal messaging, and visual inspirations that span human history.

One of Tim’s most profound career moments came through his involvement with the Wicihitowin Conference, where he developed branding and advertising and captured the stories of Residential School Survivors on video. These powerful narratives highlight the resilience of Survivors and contribute to preserving cultural history for future generations. This experience, and the warmth he received from the community, remains a cornerstone of his career.

Tim’s current focus is on exploring the historical context of nêhiyawîhcikêwin (Cree culture) and developing a graphic style that reflects Cree heritage. He envisions a future where Indigenous visual language is reclaimed and celebrated, contributing to a more diverse and inclusive creative landscape.

For young Indigenous talent aspiring to enter the industry, Tim’s advice is simple: don’t give up. He emphasizes the importance of competitive spirit, continuous learning, and finding one’s niche. Tim’s personal motto, “Commit to Delight,” encapsulates his approach to his work and life. It serves as a reminder of the dedicated enthusiasm that drives successful communications and keeps his creative fire burning, even when faced with challenges.