POCAM National Indigenous History Month 2024 Profile: Greg and Chris Mitchell
Written By: Erik dela Cruz, Freelance Creative Director and Steering Committee member of POCAM - People of Colour in Advertising & Marketing
Hello, everyone! I am thrilled to introduce you to Greg and Chris Mitchell, the visionary forces behind Born In The North, an Indigenous-owned creative studio. With 9 years of dedication, these Mi'kmaq artists have transformed challenges into opportunities, making a profound impact in the industry.
Greg and Chris's journey began with a shared passion for creativity, fueled by the joy of bringing ideas to life. Despite initial hurdles, their perseverance and strategic use of word-of-mouth propelled them forward. Early on, they faced the challenge of establishing their presence in a competitive industry. However, they consistently showcased their work at events and online, slowly building a reputation for their unique and impactful designs.
Mentorship played a pivotal role in their success. They credit multiple mentors with offering invaluable guidance on significant projects, helping them navigate the complexities of the industry. This support system was instrumental in their growth, providing insights and advice that shaped their approach to business and creativity.
Greg and Chris’s commitment to positive messaging shines through in every project. They believe in the power of diversity and inclusivity, consistently showcasing underrepresented voices. Their collaboration with favourite bands on album art and merchandise has been a career highlight, merging their love for music and art into meaningful projects that resonate with audiences.
For young Indigenous talents, their advice is to share your work widely to build a presence. "Keep putting out your work and sharing it online or at events. Having your work seen is the best way to build a presence," they emphasize. Their motto, "Work with good intentions," drives them through tough times, reminding them to stay true to their values and vision.
Beyond their studio, Greg and Chris find creative fulfilment in their band, Wampums. Music offers them another avenue to express their creativity and connect with their cultural roots. They greet the world with "Kwe'," meaning hello in their traditional language, a testament to their pride in their heritage and commitment to sharing it with others.
Greg and Chris Mitchell embody resilience, creativity, and the spirit of community. Their journey is a testament to the power of perseverance and the impact of positive, inclusive messaging. They inspire us all to pursue our passions, uplift others, and make a meaningful difference in our communities.
Make sure you follow Born In The North on Instagram to stay updated on their latest projects and creative endeavours.
