Our 10 Favourite Free Tools for Marketing

There are so many tools out there for us digital marketers to take advantage of. From social media scheduling softwares to graphic design tools, promoting your business online just got easier.

But who wants to visit a website and immediately be asked for your credit card — before knowing if your business would even benefit? Not us.

That’s why we’ve rounded up 10 of our favourite free tools for marketing. These tools might have paid options long-term, but there will always be a 30-day free trial first. If this is the case, we’ve noted this.

Let’s talk tools!

1. Canva

Canva is a free-to-use online graphic design tool. From social media posts, to presentations, posters, videos, logos and more, the options are limitless. 

And you don’t need to have an eye for design either. Canva’s easibility allows you to perfectly align shapes and text boxes, while adding tons of eye-catching visual elements. With so many templates to choose from, your creativity will be sparked within seconds of logging in. 

Alongside graphic creation, Canva also has the option for video editing, and the marketing industry is in high demand for video content! 

2. Buffer

Buffer is a software application for the web and mobile, designed to manage social networks.

Users are able to schedule posts to many networks including Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. Even more impressive, Buffer ensures users have access to analyze post results, and engage with their online community. 

3. Mailchimp 

Mailchimp is a marketing automation platform and email marketing service. 

Enabling email automations allows you to generate more engagement. This can be used for e-commerce businesses to remind users they left something in their cart, reengage lost customers, or cross-sell products. But Mailchimp can also be used by businesses that don't sell products. You can use the tool to send out your weekly e-newsletter, promote your latest podcast episode, and even schedule posts across Facebook, Instagram, and Twitter.

4. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. 

The platform is essential when it comes to tracking traffic to your website. It provides an extensive amount of data, all for free. You’re able to see where traffic is coming from. Whether it is social networks, referrals, or acquisitions, you’ll never have to guess where your marketing team should be allocating its energy to. 

5. Hotjar

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. 

Using heatmaps, scrollmaps, clickmaps, and visitor recordings, Hotjar shows you exactly how users are spending their time on your site. Other benefits include analyzing your funnel, and implementing real-time prompts to engage with users, like messages and surveys. 

6. Hubspot Marketing Free

Hubspot Marketing is used by marketers to generate email leads from their site with a free pop up tool.

This is an efficient way to gain information regarding website visitors. The pop-up tool gathers visitors’ email addresses, and reports back with pages your visitors landed on.

7. Wordpress

Wordpress is a great tool to easily build landing pages if your site or blog is already powered by Wordpress. 

If you’re starting a new campaign for a product launch, or hoping to drive traffic to subscribe to your e-newsletter, all you have to do is create a new page. Wordpress has templates for you to choose from, which you can then personalize to match your brand’s style. 

8. Hootsuite 

Like Buffer, Hootsuite lets you manage multiple social media accounts from one place. 

The tool is laid out in a column format, letting you keep eyes on all accounts at once, and ensure timely engagement with your community. Hootsuite also offers users a 360-degree view of results on all social networks, and allows you to set performance benchmarks and monitor success over time. Hootsuite offers users a 30-day free trial. 

9. Pikwizard

Pikwizard offers millions of royalty-free images that can be used without attribution. 

This is a great site that helps make your marketing content more visually appealing, while also cutting costs of hiring a photographer or having to purchase images. With so many different categories of images, you’ll be sure to find the picture-perfect photo you were seeking. 

10. Moz

Moz is an effective tool for checking your domain and page authority. 

The tool also shares other sources linking to your site, and allows you to check on competitors. With on-site tools like keyword explorer, competitive research, and domain analysis, this digital marketing tool takes your brand to the next level.

Sign up for Moz’s free trial to access their Medium plan for 30 days.

We are so lucky to have access to these amazing tools, so if you’re not already reaping the benefits, it’s time you start!

We hope this list helps you find your new favourite tool — making your marketing strategy work smarter, not harder.