NLogic and Adgile Announce Catalyst: TV Reporting Platform
NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, is launching a real-time TV performance management platform in Canada, Catalyst, with its partner Adgile. Broadcasters, agencies and advertisers will be able to access real-time TV impression-level exposure and consumer behaviour measurement to attribute business outcomes to advertising. Crucially, Catalyst is uniquely able to look at TV’s effects over both the long-term and the short-term.
Photo Credit: NLogic
Following NLogic’s partnership with Adgile in the Spring, both companies have worked towards integrating NLogic’s audience API into Adgile’s Catalyst platform which harnesses the rich, structured first party advertising content data that Adgile creates through its patented visual recognition technology.
Catalyst will help brands, agencies and broadcasters not only track real-time share of voice and latest competitive commercial activity, but also to understand the impact of TV ads over both the short and the long-term. “We have always believed in the power of TV and consider it one of the most effective channels to build growth for brands. With Catalyst, we can prove it”, said David Phillips, President and COO at NLogic. “In addition, we have exciting plans to expand Catalyst further as we work towards building a complete picture of how all forms of TV contribute to brand growth.”
Photo Credit: NLogic
Craig Service, Global CRO at Adgile adds “We are very excited to combine NLogic’s data expertise and detailed market understanding with Adgile’s proprietary TV data sets and unique TV performance management capabilities. As TV continues to undergo its digital transformation the partnership between NLogic and Adgile will ready the Canadian market for this inevitability.”
NLogic is Canada’s leading provider of audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small. With a growing team of over 40 employees, NLogic has offices in Toronto, Montreal and Vancouver.
Adgile is a next-generation, real-time performance management platform for TV advertising. Adgile’s cloud-based platform – Catalyst – harnesses these unique industry data sets, giving users intelligent visibility and control of their TV planning and buying through our Analytics, Attribution and Activation product capabilities.
Written and provided by Anja Bundze, Director of Marketing for NLogic.