Mid-Summer Marketing Reset: 10 Quick Wins to Hit Your 2025 Goals
July is the marketer’s halftime. Whether you’re tracking toward your KPIs or feeling the slump of slow summer conversions, now is the time to assess, reset, and refocus. You don’t need a massive overhaul, just a few intentional moves to realign your strategy and maximize impact for the second half of the year.
Here are 10 quick wins Canadian marketers can implement this month, no new budget line required.
1. Audit Your Top 5 Website Pages for SEO and UX
Start with your homepage, services page, and best-performing blog posts. Check page load speed, mobile formatting, internal links, and keyword alignment. Use Google Search Console to flag underperforming terms and Hotjar (or Microsoft Clarity) to surface UX issues. One well-optimized page can lift your whole funnel.
2. Launch or Refresh Your Email Welcome Series
If new subscribers are getting a “Thanks!” and nothing else, you’re leaving equity on the table. Build or update a 3-email sequence that welcomes, educates, and converts. Share top content, clarify your value, and include a timely CTA tied to a current campaign or offer.
For inspiration, check out welcome flows from Canadian brands like Knix, Wealthsimple, or Lightspeed. They balance tone, clarity, and action without sounding automated.
3. Run a 7-Day LinkedIn Engagement Sprint
Pick a week. Post daily. Comment on industry content with intention. Use native video, short takeaways, or reflections from a recent campaign.
Looking for people to follow or engage with? Start with voices like Tara Hunt, Erin Bury, Mohit Rajhans, or anyone you’ve met through SocialNext. Visibility builds trust and that starts with consistency in your own feed.
4. Repurpose Your Highest-Performing Content
Take your top blog post, webinar, or podcast episode from Q1 and turn it into:
A LinkedIn carousel
An email segment
A short-form video or reel
A follow-up post with 2025 updates
You don’t need more content. You need more mileage from the content that already works.
5. Choose Events That Will Actually Move the Needle
Your fall calendar will fill up fast; take 15 minutes now to get strategic about where and why you'll show up. Want to build your network? Scout fresh tactics? Position yourself for 2026 speaking slots? Prioritize events that offer tactical insights and access to decision-makers.
For Canadian marketers, SocialEast in Halifax (September) and SocialPacific in Vancouver (October) are both high-value options with focused programming, engaged communities, and strong national representation.
6. Pitch Yourself for Speaking or Podcast Opportunities
Don’t wait for the invite. Draft a short pitch, link to recent work, and reach out to three podcasts or events you admire. Canadian marketers want to hear from other Canadians.
Start with:
Startup Canada Podcast: The go-to for Canadian founders, freelancers, and anyone building something from the ground up.
Growth Marketing Today: Actionable tactics from marketers at companies like Shopify, Unbounce, and Buffer.
Canada’s Podcast: Regional stories from business leaders across the country—especially strong for agency and SMB voices.
Under the Influence with Terry O’Reilly: Canada’s most iconic marketing show—no guest pitches, but pure gold for insight and storytelling. Want to hear Terry live? He’s keynoting SocialPacific on October 30.
Focus on what you’ve learned this year, not just what you launched.
7. Update Your Google Business Profile and Directory Listings
Still showing your old logo or outdated services? Refresh your Google Business profile, agency listings, and review platforms. This quick move builds trust fast, especially with local or national clients doing due diligence before reaching out.
8. Reallocate Budget from Underperforming Channels
Check your ROAS. If a paid channel isn’t converting, or that agency retainer isn’t pulling its weight, shift the funds now. Small reallocations in July can yield bigger results than waiting until Q4.
9. Turn a Client Win Into a Case Study
Think of one campaign you’re proud of this year. Write it up. Even a short case study (challenge, approach, result) can be powerful for SEO, sales enablement, and social proof.
Need structure? Look to formats from AgencyAnalytics, BenchSci, or Banfield. Add a testimonial or a quote if possible, and publish across LinkedIn, your website, and proposals.
10. Reconnect With Your Community
Send a check-in to a mentor. Invite a peer to a 20-minute Zoom. Poll your LinkedIn or email list. These micro-moves build momentum and often surface insights or referrals you didn’t know you needed.
Final Word
A mid-year reset isn’t about doing more. It’s about doing smarter. Pick two or three of these quick wins to implement this month, and set yourself up for a stronger, sharper Q4.
And if you’re serious about showing up, learning from Canada’s top marketers, and growing your network in person, SocialEast and SocialNext Vancouver are your best bets. Early bird pricing is open now.
Let’s finish 2025 strong.
Planning to bring any of these tactics to your mid-summer reset? Share your strategies with us for a chance to be featured in Marketing News Canada’s weekly newsletter!
Contact: news@marketingnewscanada.com
