Marketing News Canada: Antisocial Solutions, Quaker Oats, and more!
Today we feature a round-up of some big events and recent industry happenings.
Antisocial Solutions Announces Revanesse + Revanesse(R) Lips™ Campaign
Quaker ® Canada Partners with Hockey Canada to Help #HOCKEYHUNGRY Families
Chefs Plate Cheekily Mocks Cooking the Hard Way with Fall 2021 Campaign
Read more below!
Antisocial Solutions Announces Revanesse + Revanesse(R) Lips™ Campaign
Social media agency AntiSocial Solutions, sister company to global creative collective Thinkingbox, has announced that it has been named digital agency of record for both Revanesse® US and Revanesse® Global (based in Canada). The company will handle digital and social strategy, production, execution and media buying for the brand.
To kick off, AntiSocial has unveiled the Revanesse® Lips™ campaign, launching the Revanesse® Lips™ product in the U.S. this Spring. This comes as the cosmetics and injectables business begins to return to normal, and celebrates the hard-working women (and men) who put the work in, and get “work” done in all their glory. The result is a memorable digital strategy, focused on social but supported by custom digital and live-action content, that positions Revanesse® Lips™ to B2B and B2C markets, allowing the brand to stand out amongst competitors.
“This industry is having its comeback moment, like many industries affected during the pandemic, so it is a crucial time. We are excited to help drive awareness for the Revanesse® brand on both a consumer and clinician level, across social and digital” said Amir Sahba, CEO and Founder, Thinkingbox.
“The opportunity to maximize your brand’s digital presence has exploded. Social platforms and consumer-specific campaigns provide companies with a targeted and budget-friendly reach to users that drives awareness and conversion. Launching a new product in a competitive aesthetic marketplace in the U.S., it was imperative for us to partner with an agency that had a track record of success with a diverse clientele and the infrastructure to devise and execute a campaign. The Thinkingbox/AntiSocial team is the most engaged, methodical, and forward-thinking group who are fully invested in the accomplishment of your business goals and objectives. Non-establishment ways of thinking and deviating from status quos are what’s most refreshing and attractive about the company. Their portfolio of digital work, including the content for Revanesse® Lips™, reveals the capability to positively impact consumer behavior and form an impression that is not only burgeoning, but more importantly approachable, to all,” said Jeff Smith, VP of Marketing for Prollenium US.
Quaker ® Canada Partners with Hockey Canada to Help #HOCKEYHUNGRY Families
With the hockey season approaching, Quaker® Canada has teamed up with Hockey Canada and a roster of experts, including hockey legend, Cassie Campbell-Pascall, to help Canadian hockey families tackle the early morning race to the rink. Getting up before the sun on early hockey mornings connects families across the country, and Quaker® oats make the perfect Hockey Canada teammate to ensure they get the warmth and nutrition they need before stepping on the ice.
While the hockey season brings loads of excitement to dedicated hockey parents everywhere, we know what it takes to tackle those early mornings when they’re #HockeyHungry. That’s why Quaker®’s #HockeyHungry experts are sharing valuable advice on how to make each hockey morning a good one and get a nutritious start to the day. Although each of them have a unique morning routine, they can all agree that Quaker® oats lay the perfect foundation for #HockeyHungry families. The brand’s roster of experts includes esteemed hockey personalities such as Cassie Campbell-Pascall, who stars in Quaker® Canada’s new national TV campaign alongside her daughter, Brooke.
Made with 100% whole grain Canadian oats, Quaker® oats can be easily incorporated into a wide variety of nutritious breakfast options to set you up for a day of hockey fun. From warm oatmeal bowls to overnight oats, check out quakeroats.ca/recipes for delicious and easy-to-follow breakfast recipes that will score points with the whole family, spending less time in the kitchen and more time on the ice.
Chefs Plate Cheekily Mocks Cooking the Hard Way with Fall 2021 Campaign
Leading meal kit service, Chefs Plate, honours the hack with its new fall TV and digital campaign that edges against conventional dinner-making methods and celebrates those who have cleverly discovered they can achieve a delicious, foolproof, homecooked “without the painful prep time.”
“We’re showing every day, budget-conscious Canadians they don’t have to cook the hard way,” said Liz Costa, Assistant Brand Manager, Chefs Plate. “Being able to bypass grocery shopping and recipe planning while being able to serve up a homemade, delicious meal in as little as 15 minutes is a hack to be proud of and our fall campaign is a testament to that.”
The fall campaign also reinforces Chefs Plate as a value brand as it cuts out everything you don’t need. With Chefs Plate, customers only receive the pre-portioned, precisely measured ingredients required to make dinner in 6 easy steps or less, thus reducing food waste which customers equate with wasting money. Chefs Plate meals are also among the most competitively priced as low as $8.99 dish.
The upbeat ads feature a millennial-aged man in the kitchen transforming whole, fresh foods almost instantly and magically into a pasta dish just after proudly putting coins into a savings jar on the counter. The ads end with the brand’s new tagline, “That’s clever cooking.” The TV and digital spots were developed in collaboration with Chefs Plate’s in-house creative team and No Fixed Address. Spots are featured on CTV Drama, W Network, Food Network and YTV.
Chefs Plate’s fall efforts also include a national PR and #cooksmarter social media campaign developed and executed by V&CO Agency. The campaign features a partnership with Food Network host, Noah Cappe of Carnival Eats and Wall of Chefs who shares his quirky creations and unconventional cooking methods that cut down on time in the kitchen across his channels. In TV interviews this September, Cappe appears on regional morning show segments to feature Chefs Plate as one of his favourite shortcuts.
Compiled by Emma Whiten, Editor of Marketing News Canada