The 2022 Canadian Young Lions Competition Winners
The Globe and Mail, Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the winning teams for the 2022 Canadian Young Lions Competition in all five categories: Digital, Film, Print, Media and Marketers.
Over the weekend of February 26 to February 28, 2022, working in teams of two, 448 entrants received a brief from a non-profit charity and had to complete the challenge for their respective category within a 24- or 48-hour time period.
The Competition jury chairs select the non-profit charity and the chosen charity selected this year was Youth Mental Health Canada (YMHC), a community-based, youth-led, non-profit-based organization in Hamilton, Ontario. They support a proactive and hands-on approach to addressing the issues of mental health for Canadian youth. Their focus is on youth, family, and community engagement for mental health education, support, advocacy, and change.
Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico (Digital, Film, Print), Cathy Collier, CEO, OMD Canada (Media) and Susan Irving, CMO, Kruger Products L.P. (Marketers).
The medal winners for the 2022 Canadian Young Lions Competitions are:
DIGITAL
Gold – Benefits that Benefit Others
Reena Feldman, Copywriter, FCB Canada
Erika Jee, Art Director, FCB Canada
Silver – Rate this Call
Geneviève Jetté, Copywriter, lg2
Tyran Trieu, Art Director, lg2
Bronze – Unlock Me
Kennedy Choi, Art Director, Rethink
Jenai Kershaw, Copywriter, Rethink
FILM
Gold – The Audition
Félix-Antoine Belleville, Copywriter, lg2
Zacharie Turgeon, Freelance Director, lg2
Silver – Unfinished Stories
Maxine Hood, Assistant Editor, Sid Lee
Mac Thomson, Assistant Editor, Sid Lee
Bronze – Jenny's Life
Émile Lavoie, Director / Conceptor, Colossale
Camille Mongeau, Freelance, Conceptor and Copywriter
Gold – The Offline Network
Caroline Sierra-Bornais, Senior Art Director, Grey Canada
Shirley Yushkov, Senior Copywriter, Grey Canada
Silver – 6 Feet Closer
Charles Caboche, Art Director, TAXI
Amy Flores, Art Director, TAXI
Bronze – Mental Health Facts
Emma Laberge, Art Director, Rethink
Laurent H. Tremblay, Copywriter, Rethink
MEDIA
Gold – Mental Engine Check
Tristan Bonnot-Parent, Data Analyst Assistant, Cossette Media
Anastasiya Matuk, Media Design Assistant, Cossette Media
Silver – Bridging the gap
Eileen Bui, Assistant Digital Strategist, OMD
Camilo Trujillo Sanchez, Digital Supervisor, OMD
Bronze – Mental Art
André-Félix Barriault, Digital Supervisor, Omnicom Media Group
Alexandra Cloutier, Digital Associate Director, Omnicom Media Group
MARKETERS
Gold – Gatorade Be Like
Omar Elmezaini, Marketing Manager – Mtn Dew & 7up, PepsiCo Beverages Canada
Kush Gandhi, Marketing Manager – Miss Vickie’s, Smartfood, Sun Chips, PepsiCo Foods Canada
Silver – McDonald's Happier Meal
Matt Bissonnette, Marketing Analytics Manager, McDonald’s Canada
Lily Shui, National Marketing Consultant, McDonald’s Canada
Bronze – Open One Up with Budweiser
Melisa Bayrav, Senior Brand Manager, Corona & Modelo, Labatt/AB Inbev
Michelle Skea, Senior Brand Manager, Stella Artois, Labatt Breweries of Canada
To see the winning work please visit https://globeandmailyounglions.ca/winners-2022/
“The Canadian competition is a chance for us to collectively profile our next generation of talent and give them a once-in-a life time experience that will be hugely rewarding, and could change their career forever,” said Andrew Saunders, Chief Revenue Officer, Advertising at The Globe and Mail, “We are fully committed to supporting the marketing and advertising community in Canada and it is important for us to champion innovation and creativity every year. The competition is fierce and it’s exciting to be able to highlight that talent on the global stage for the world to see.”
In addition to being crowned as Canada’s best, Gold-winning teams go on to compete in the virtual Global Young Lions Competition taking place from May 16 - June 7, 2022, where they will compete against some of the most creative teams from all over the world.
As the Competition Sponsor, The Globe and Mail awards a prize per Gold winning team, which includes the registration fees for the virtual Global Young Lions Competition, delegate passes to attend the five-day International Cannes Lions Festival of Creativity from June 20 to 24, 2022, the largest gathering in the creative community, and the cost of flights and accommodation.
To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.
For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.
About the 68th Cannes Lions International Festival of Creativity: Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.
About The Globe and Mail: The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844.