London Drugs Appoints WILL as Creative Agency
Richmond, BC (June 11, 2024): WILL Creative Inc. has been named Creative Agency for London Drugs, responsible for visual identity, integrated campaigns and creative development.
“We are excited about this new partnership with WILL. Their vision will allow London Drugs to tell the story of our innovative customer and healthcare services in new, impactful ways. We were so impressed with their past campaigns for many well-loved brands and their commitment to help London Drugs share our values and commitment to customer care in ways that will stand out and get noticed,” says Yvonne Anyon, vice president marketing and communications at London Drugs.
London Drugs is one of the leading retail pharmacy chain operators in Canada, with stores in more than 35 major Markets throughout Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba. London Drugs supports people in their health and well-being and provides pharmacy services, cosmetics, cameras and photo finishing, electronics, small appliances, toys and food to over 45 million consumers.
“It’s a huge honour to work with the London Drugs team. They’ve created one of the most trusted brands in BC, and we’re excited to work together to make it one of the most trusted brands in Western Canada. To us, collaboration is the most exciting part of our business, so we’re excited to work with a brand that values it as much as we do,” says Ute Preusse, WILL founder and CEO.
“London Drugs has a special place in the hearts of British Columbians. It’s everything from the nostalgia of going there for holiday treats and the convenience of having a true general store to huge life milestones — your first computer, your passport photo before a big trip, even a marriage license. There’s endless stories on those shelves, and we’re looking forward to telling them all,” says Nick Richards, WILL founder and CCO.
About WILL
WILL is a full-service creative agency that combines insight and instinct to inspire bravery within brands. Launched in September 2014, WILL employs 34 full-time staff and works across most major industries. Clients include: London Drugs, Destination Vancouver, Labatt Breweries, BC Ferries, Lush Cosmetics, Canadian Paralympic Committee, Fairmont, Petcurean, Novus Entertainment, Royal Roads University, Whitecaps FC, BCLC, WCLC, COBS Bread, SPUD.ca, Canada Games Council, Trail Appliances, Doctors Manitoba, Teck Resources, Winegrowers of BC, SAIT, and Capilano University.
About London Drugs
Founded in 1945, B.C.-based London Drugs sells to every province and territory in Canada through its online store, www.londondrugs.com, and has 80 London Drugs locations throughout BC in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan, and Manitoba. London Drugs offers customers a range of products from personal protection equipment for pandemic safety to digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 9,000 people with pharmacy and healthcare services at the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring Canadian company that supports Canadian brands and continues to position itself for future growth and development. and has 80 London Drugs locations throughout BC in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan, and Manitoba. London Drugs offers customers a range of products from personal protection equipment for pandemic safety to digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 9,000 people with pharmacy and healthcare services at the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring Canadian company that supports Canadian brands and continues to position itself for future growth and development.
Social Media
Facebook: /LondonDrugs
Twitter: @LondonDrugs
Instagram: @LondonDrugs
