Get More from Social Media: Two Strategies We Heard at SocialEast
Between Facebook, Tik Tok, Instagram, YouTube, LinkedIn, and Threads, and dozens of secondary and emerging social media platforms available across North America, social media and digital marketers have almost too many options to reach their audiences.
“How do you capture your segment of the market when attention spans are so scattered?” asked Adam Constantine, Founder & CEO of ACE Creatives, at SocialEast. Here are two strategies to get more ROI from your (engaging and thoughtful) content on socials.
LESS IS MORE: FOCUS ON one TO three PLATFORMS
When clients ask for a video produced for TikTok to be chopped, cut, and shared on four other platforms, Adam reminds those clients that “each platform has its own strengths.”
To get the most from your social media content, explore the functions of each platform, understand how your audience uses them, and then focus on one to three that will most powerfully amplify your brand and story. “Cut-downs don’t cut it anymore. Think more social-first, platform-specific content,” Adam recommends. “Prioritize to maximize reach.”
BE IN THE MOMENT: THE RULES ARE ALWAYS CHANGING
In her session, “Where Brand Meets Impact,” Marty Stevens, Executive Vice-President of PR and reputation firm ChangeMakers, encouraged social media marketers and PR professionals to stay flexible: “The rules are always changing.”
From a brand’s dominant platform to packaged messaging, digital marketers should use real-time analytics to understand the impact of their content and adapt when needed: “How your brand shows up every day builds resilience.” Using case studies from Air Canada and SocialEast, Marty showed how brands make the most impact by responding to the moment in the moment.
This piece is part of our ongoing coverage of SocialEast 2025, one of five national conferences produced by SocialNext, with live coverage of this event sponsored by Cyberimpact.
About Cyberimpact:
Cyberimpact is a Canadian email marketing platform built for SMBs and public sector organizations. We make it easy to create professional emails, automate campaigns, and stay fully compliant with Canada’s Anti-Spam Legislation (CASL). Trusted by thousands of Canadian organizations.
