evian® debuts a two-year partnership with MICHELIN Guide to elevate the dining experience in Canada
evian, the global water brand, recently announced a new partnership with the MICHELIN Guide for its highly anticipated ceremonies in Canada, celebrating top-tier chefs and dining professionals. Recognizing culinary and hospitality excellence for over a century, the MICHELIN Guide pairs perfectly with evian’s ethos of promoting the essential role of natural hydration in self-care and rejuvenation. Sourced from alpine glacial rocks in the French Alps, evian’s unique mineral composition and balanced pH rejuvenates tastebuds, making it the perfect companion for any elevated dining experience.
The partnership will officially launch at the MICHELIN Guide’s Toronto Ceremony on September 18, 2024, at HISTORY, followed by the Vancouver Ceremony later this year. evian’s iconic brand and products will be included throughout the ceremonies, offering attendees an opportunity to experience premium hydration.
"While often overlooked, water and hydration play a pivotal role in shaping the entire dining experience," said Alexandra Latendresse, Marketing Director, Beverages, at Danone Canada. “Diners seeking out restaurants from the MICHELIN Guide are discerning consumers who are looking for excellence at every touchpoint, so this partnership is deeply rooted in creating premium, high-quality experiences.’’
For evian, this quality is derived from its unique minerality, as the journey begins in the French Alps where natural spring water undergoes a 15-year natural filtration process in the glacier rocks before being bottled. The premium experience that evian brings to the table is also enhanced by its iconic glass bottle silhouette, which brings timeless elegance to any table. Similarly, Michelin’s coveted Stars signify restaurants that exemplify excellence, with a focus on the quality of ingredients, advanced culinary techniques, exceptional service, and culinary innovation, making them worthy of a special journey.
The partnership will focus on evian’s 750ml glass bottle range of still and sparkling water, which is already the brand choice for select MICHELIN-Starred establishments in Canada, including Burdock & Co, Kissa Tanto, Alo and Edulis.
