24 Marketers to Watch in 2024
This year has been full of creative campaigns and impactful initiatives that have captivated our feeds and influenced the world of digital marketing. These strategic efforts don’t just magically appear; they are fueled by teams of inspiring marketers led by leaders who bring innovation, dedication, and a deep understanding of their audiences. To recognize these individuals’ strong strides in the industry, we’ve compiled a list of 24 marketers to watch in 2024! These 24 leaders are positioning themselves as key influences in the marketing world and actively shaping the future of the field, all while inspiring other professionals across Canada and beyond.
PHD Canada, led by President Caroline Moul, is one of the world's most awarded media agencies and ADWEEK's Global Media Agency of the Year. Under Caroline's leadership, PHD has excelled in digital transformation, data analytics, and integrated marketing strategies, delivering successful campaigns. Celebrated for her innovative approach and creative culture, Caroline is also a respected industry thought leader committed to developing talent within her organization.
Moya Brown, Senior Vice President and Head of Marketing for IG Wealth Management navigates her marketing approach much like her passion for sailing - calmly and resourcefully, ready to adjust to any change. She focuses on brand strategy and experience, driving measurable results for clients and advisors, while her leadership spans brand identity, integrated marketing, field marketing, and internal transformation. Moya also fosters partnerships, unlocks team creativity, and delivers exceptional client experiences.
Overseeing media groups and evolving the Canadian portfolio, Karine Courtemanche serves as the EVP of Plus Company Canada. With 20 years at Omnicom Media Group, she led award-winning teams and was named Canadian Media Agency Leader of the Year three times over the past decade. Karine also chairs the Canadian Media Director Council and is a board member of Fondation Ste-Justine.
As the president of Starcom Canada, Christine Saunders drives innovative media strategies and leads a dynamic team. She established the Star Awards and Shining Star designations to recognize leadership and team excellence, and her people-driven leadership ensures her team's work is celebrated. Nominated for the 2023 Media Leader of the Year award, she is known for her strategic vision, client-centric approach, and commitment to excellence.
Bringing over 20 years of marketing and communications experience, Mike Rumble, Founder of Epitaph Group Inc., specializes in strategic marketing solutions tailored to client needs. His expertise in brand development, digital strategy, and content creation helps businesses achieve their goals. Known for his innovative approach and dedication to client success, Mike has positioned Epitaph Group as a trusted and results-driven partner in the marketing industry.
Angela Sarino has over 20 years of experience in marketing communications, sponsorship marketing, and community investment and is a senior marketing professional at CIBC. She leads the product marketing teams for CIBC and Simplii Financial, driving business results through omnichannel campaigns focused on acquisition and retention. Passionate about giving back to the marketing community, Angela mentors talent and has judged major marketing awards such as the AToMic Awards, Effie Canada, and CMAs. Recently, she spearheaded the "All the World's an Oyster" campaign, highlighting CIBC's global money transfer services and showcasing innovative marketing strategies.
Brooke Leland, President and Managing Partner at Jungle Media, has over 20 years of experience in the media industry. She has led innovative campaigns for clients such as General Mills, Coca-Cola, Nike, IKEA, and Toyota. Under her leadership, Jungle Media has received numerous accolades, including Media Innovation Awards and Cannes Lions. Brooke is also actively involved in the industry, serving on the CMDC Board and participating in various judging panels for prestigious marketing awards.
OMD Canada, the world's largest media agency network, consistently ranks at the top under CEO Cathy Collier. Known for her innovative strategies, Cathy has secured significant clients like Clorox, Best Buy, and Under Armour while driving the importance of continual evolution. Cathy's leadership style is people-centric and forward-thinking, with initiatives like raising salary bands, improving work-life balance, and offering unlimited "wellness days" to attract and retain top talent.
Urania Agas is the CEO of EssenceMediacom Canada, leading GroupM's largest agency, which was formed from the merger of Essence and MediaCom. With a strong operational strategy and resource planning background, she significantly grew MediaCom into one of Canada's top media agencies. EssenceMediacom is an agency committed to continuous learning and employee well-being, ensuring growth for their team and clients like Adidas, Coca-Cola, Google, and P&G.
Alastair Taylor is a transformational leader with over 20 years of experience in marketing, media, and technology and the CEO of Publicis Media Canada. Under his leadership, Publicis Media has achieved double-digit growth, securing clients like Walmart, Four Seasons, and Starbucks. He co-founded The M2T Collective to improve the industry through meaningful experiences and talent attraction. Alastair is passionate about innovation, collaboration, and fostering a culture of creativity and diversity.
Samantha Kelley is the CEO of Touché! Canada and OMG Montreal, leading a premier media and communications agency known for its innovative, data-driven approach. Under her leadership, Touché! was recently shortlisted five times at Cannes for their Volkswagen campaign, 'Sans Emissions,' and has been recognized as Canada's most awarded agency ten times over. Samantha's strategic vision, commitment to excellence, and ability to foster a collaborative work environment drive the agency's consistent success with effective campaigns.
Bettina Heimrath, President of Hearts & Science, leverages her extensive experience to lead innovative marketing strategies. Recognized for boosting profits and enhancing team performance, she drives operational improvements and builds effective processes. Hearts & Science has secured HanesBrands as their US Media AOR, showcasing their data-driven approach. As a trusted advisor, Bettina offers strategic guidance and thrives in collaborative environments to deliver impactful results for clients and teams.
Nikki Stone is an entrepreneurial media executive known for driving growth through measurable solutions and the CEO of Wavemaker Canada. With a track record of rebuilding and re-engaging brands, Nikki has delivered triple-digit revenue increases under her leadership and has fostered a safe and thriving environment for her team, resulting in low turnover rates. Nikki also serves on several boards, including Spark Center and CMDC. Previously, she held senior roles at Publicis Media, where she was celebrated as an empathetic mentor.
Noah Vardon, Chief Client Officer for North America at Havas Media Network, brings over 15 years of experience in both client and agency roles. He oversees client experience and growth for Havas, a global media network known for its integrated approach and commitment to meaningful media. Havas Media Network delivers innovative solutions that drive business outcomes, serving diverse sectors, with Noah contributing to several global award-winning campaigns. As a Chartered Marketer and expert in digital transformation and media analytics, he is passionate about creating impactful brand-audience connections and shaping the media industry's future.
Mindshare is a global media network with 10,000 people across 86 countries, united by their desire to drive good client growth. Known for its innovative approaches, Mindshare was named Cannes Lions Media Network of the Year for 2023. Lesley Conway, CEO of Mindshare Canada, is a visionary leader who drives growth and change. With a strong background in sales and operations, she leads teams to exceed sales targets across various media and markets. Lesley also excels at building senior client relationships and integrating diverse teams.
Tracey Johnson, Chief Client Officer for iProspect Canada, is celebrated for her strategic vision and client-centric approach. With over two decades of experience, she consistently delivers innovative solutions that drive client success. iProspect, a leading digital performance marketing agency, transforms consumer intent into action through data-driven strategies. Tracey excels in enhancing client relationships and fostering growth, contributing to iProspect's recognition for impactful campaigns. Her dedication to client satisfaction and digital transformation makes her a key industry leader in the marketing field.
At UM Canada, Ben Seaton has grown the agency from the fourth to the second-largest media agency in the country during his nine-year tenure. Recently appointed CEO, Ben is a leader known for his strategic insights and innovative approach, fostering a culture of growth, inclusivity, and development. Initiatives like the Rocket Fuel program and UMentor accelerate personal and career growth, ensuring his team remains the key differentiator in delivering exceptional client results.
With over 20 years of media planning experience across continents, Ishma Alexander-Huet serves as EVP, Client Advice and Management, and Head of Learning & Culture at Initiative. She oversees an extensive client portfolio, including RBC and Wendy's, at this global media agency known for data-driven, culturally attuned strategies. Passionate about fostering talent and inclusivity, Ishma developed the market's best learning program with bespoke training on inclusivity in paid media. She also supports her community through organizations like Code Black and POCAM and co-leads the Mediabrands Black Employee Network.
Michele Beaulieu is a seasoned media strategist known for her innovative vision. As director of Media at Subway, she oversees the Company's media strategy and ensures cohesive campaigns across platforms. With extensive experience in media planning and buying, Michele has boosted Subway's brand visibility and engagement. Her expertise in data-driven decisions and creative solutions drives successful marketing initiatives, making her an invaluable asset to Subway.
Celebrated for her leadership and innovation, Tracey Cooke is the CMO and SVP of Marketing & Commercialization at Nestlé Canada. Recognized as a Senior Level Star Women in Grocery by Canadian Grocer, she drives growth for iconic brands and develops future-focused practices. Known for leading with empathy, challenging the status quo, and strategic risk-taking, Tracey is a true Nestlé Changemaker. Her expertise in digital transformation, consumer insights, and emerging technologies helps build high-performance teams and empowers them to excel.
Laura Cutsey, VP of Marketing & Partnerships for Canada and North East US at The Coca-Cola Company, is a passionate and strategic marketing leader. With a proven track record of building brands and delivering business growth, Laura excels in developing next-generation marketing professionals. Known for her creative problem-solving and agile mindset, she continually seeks new ways to maximize organizational value. Under her leadership, Coca-Cola has formed significant partnerships, such as with Cricket Canada, enhancing brand visibility and supporting community growth.
Known for his innovative approach to marketing and strategic vision, Rob Daintree is the Director of Marketing Communications at TELUS. Recently named Strategy Magazine's Marketer of the Year, Rob has significantly enhanced TELUS's marketing efforts, including launching the new Optik TV platform, which offers a seamless home entertainment experience. With a background at WestJet, Rob brings a wealth of experience in developing impactful campaigns. As a board member and industry leader, he is dedicated to fostering collaboration and excellence within his teams, driving TELUS's success in a competitive market.
D'Arcy Finley, Vice President of Brand and Marketing at Maple Leaf Foods Inc., is known for his creative and innovative approach to his leadership efforts. With over 15 years of marketing experience, D'Arcy has played a pivotal role in revitalizing and building some of Canada's most loved and trusted brands, while his work has earned Maple Leaf recognition as Marketer of the Year by Marketing Magazine. D'Arcy is passionate about sustainability and food security, leading initiatives like Maple Leaf's Centre for Action on Food Security, which aims to reduce food insecurity in Canada by 50% by 2030.
Andrew Oosterhuis, Vice President of Marketing at Labatt Breweries of Canada, brings extensive experience at Anheuser-Busch InBev, including Global Advertising Director for Budweiser and Global Director for Stella Artois. Known for his strategic and innovative marketing approaches, Andrew has been recognized as one of Strategy Magazine's Marketers of the Year. At Labatt, he oversees a diverse portfolio of brands, including Budweiser, Bud Light, and Stella Artois, driving growth and brand engagement in a competitive market.
As we wrap up our list of marketers to watch in 2024, it's clear that these leaders are doing more than keeping up - they're leading the charge! With creative campaigns and intelligent strategies, they're making a significant impact. Highlighting their work celebrates their success and inspires the next generation of marketers. So, keep an eye on these leaders - they're shaping the future of marketing in exciting ways.
