Tennile Cooper (She Is Epic)
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On this episode of Marketing News Canada, Shelley McArthur Everett interviews Tennile Cooper, COO and Copywriter for She Is Epic.
In addition to this role for She Is Epic, Tennile is also the Brand Marketing Manager at UnBounce. Shelley and Tennille talk at length about her new adventures with Unbounce, leading the brand marketing team to build hype around the “Conversion intelligence” platform. This is a platform where landing pages are built, written and converted themselves through AI and machine learning technology, helping marketers grow smarter and faster. Unbounce works with small to medium-sized businesses to take their customers on a journey and ultimately lead to conversions. They have also recently launched “Smart Copy” enabling copywriters to become more efficient with their work without losing the creativity aspect associated with copywriting.
Tennile believes that the new era of marketing is “Conversion intelligence”, AI allows them to create on-brand, high-converting marketing campaigns with every touchpoint. Unbounce has powered up to 1.5 billion conversions for over 70,000 customers, which is normally only seen for conglomerates. Tennille also talks about her building pandemic venture, the SIE Fund, to help historically excluded women founders get capital to scale their businesses and has gained publicity through global campaigns with Shopify and Tiktok.
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