Nikita Medvedev (Coca Cola)

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In this episode of Marketing News Canada, Darian Kovacs interviews Nikita Medvedev, Director of Advanced Analytics at Coca-Cola.

During this interview, ​​Darian and Nikita discuss the various ways advanced analytics are implemented at Coca-Cola and his role in Management Analytics at Queens University. As an all-around Data Wizard, Nikita got his start in consumer packaged goods by working at a gas station! From his early career days, he has been surrounded by CPG and was able to learn early on about the role data can play in marketing, promotion and sales. His story is one to keep in mind when you look to recruit new staff and hires!

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