Matthew Royse (Digital Marketing Director)
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On this episode of Marketing News Canada, Ted Lau interviews Matthew Royse, Digital Marketing Director for Syntax.
Ted and Matthew discuss what it means to be a marketing director and how directors can turn marketing from a cost centre to a value centre for their organizations. Matthew goes on to share his favourite marketing campaigns and why these campaigns have stood out to him. The conversation goes back to his younger self, sharing the advice that Matthew would have told himself back when he first started his marketing journey. Lastly, they touch on some fun conversation, specifically Matthews's favourite snack at a ball game - but we won’t spoil that for you!
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