Maryscott "Scotty" Greenwood (Canadian American Business Council)
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In this episode of Marketing News Canada, Ted Lau interviews Maryscott "Scotty" Greenwood, the Chief Executive Officer of the Canadian American Business Council.
Ted and Scotty talk about her latest book: Speeches and moments between Canada and the US. She shares how communicators can cut through the noisy media landscape and what Canadian policymakers can do to enhance their message to US policymakers. Scotty also talks about the book that changed her way of thinking about communications.
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