Justine Jordan (Wildbit)

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On this episode of Marketing News Canada, Ted Lau interviews Justine Jordan, head of marketing at Wildbit.

Ted and Justine discuss the importance of email marketing and the evolution of email marketing campaigns. Justine believes in a people-first work culture, which is why Wildbit uses the four-day workweek structure. Justine explains how this works for the company, as well as the weird eating habits she has. They wrap up the interview with some podcast recommendations and why it’s good to listen to podcasts in the shower.

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Lisa Mack (Telus)