Erin Elder (Arterra Wines)
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In this episode of Marketing News Canada, Daryl Louie speaks with Erin Elder, Director, Creative Studio, Brand Communications and Partnerships at Arterra Wines.
Daryl and Erin chat about her former roles, including Erin’s time as a director of photography at globe and mail. She goes on to share the evolution of content and content expectations. The conversation wraps by discussing the required teams and initiatives needed to switch to a direct-to-consumer model.
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