Dr. Norm O'Reilly (University of Maine and T1 Agency)
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In this episode of Marketing News Canada, Ted Lau interviews Dr. Norm O'Reilly, Dean of the Graduate School of Business at the University of Maine and Partner Consultant at T1 Agency.
Ted and Dr. O’Reilly talked about his upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada". Norm shares some professional insights, including the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing. He also shares how Cause Marketing must be ingrained in any activation marketing. Dr. O’Reilly will be presenting at the SponsorshipX Montreal on November 23rd!
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