Brian Neumann (Kraft Heinz)
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On this episode of Marketing News Canada, Daryl Louie chats with Brian Neuman, formerly the Associate Director at The Kraft Heinz Company. Since this interview, Brian has moved on to a new role as Chief Marketing Officer at Yerbae Enhanced Sparkling Water.
During the interview that took place before Brian's new role, Daryl and Brian chat about what it means to craft your brand campaign messaging so that it is flexible and can be inserted into the spaces your audience is talking about. Brian discusses the importance of planning your creative assets specifically to individual platforms. By leaning into collaboration, letting go of your ego, and being a good partner, you can be effective in the marketing industry!
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