Arthur Protasio (Fableware Narrative Design)

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In this episode of Marketing News Canada, Ted Lau interviews Arthur Protasio, Founder & Creative Director of Fableware Narrative Design.

Ted and Arthur discuss his role at Fableware Narrative Design, where he is an Emmy-nominated multiplatform writer, director, and narrative designer. As a master storyteller, Arthur breaks down the differences between Storytelling vs Exposition Storytelling. He also shares how storytelling is impacting the market and provides greater context to the fundamentals of storytelling. Ted and Authur also discuss the Metaverse and if it is as big of a deal as people are making it out to be.

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Linda Peak (Brookfield Residential)

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