Ali De Bold (ChickAdvisor)
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Ali De Bold, CEO - ChickAdvisor Inc.
In this episode of Marketing News Canada, Shelley McArthur Everett interviews Ali De Bold, CEO at ChickAdvisor Inc. Ali launched Chickadvisor in 2006 after realizing there was a gap in the industry for beauty reviews. Chickadvisor was one of Canada’s first online product review communities for women and currently has over a million products reviewed in their community. After Chickadvisor began to grow, brands started to reach out to Ali for her review. Ali realized that it would be impossible to review all the products sent to her, so she reached out to the Chickadvisor community for members who could contribute reviews.
Most recently, in March 2020, Ali launched Butterly, a platform designed to help brands better connect with their audience. Butterly allows brands to better connect with their customers by allowing them to collaborate with the people who love their products. Her goal is to help businesses and brands listen to customer concerns and reviews.
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