Key Media Measuring Organizations in Canada

1. STANDARD MEDIA INDEX 

Standard Media Index is the most trusted global source of advertising spend and pricing data. SMI captures actual billing data from the world’s largest media buying groups and leading independents and then harmonizes it into a highly granular and structured data-set that is used by clients and agency partners to achieve unparalleled levels of ad intelligence and analytics. SMI’s Canada Pool is over $6 billion in annual ad expenditure, or 94% of national brand spend, which gives much needed transparency and accuracy to what has been a very opaque Canadian market.

2. NUMERIS 

Numeris provides sophisticated data tracking and measurement technologies to provide organizations with insightful information focused on critical audience and consumer behavior intelligence. Giving members business critical insights, Numeris enables members to deliver relevant, high-quality programming that meets the needs and wants of Canadians. The research and survey departments conduct specialized processes required to produce the surveys that equip members with the data they depend on. 

3. PATHMATICS

Pathmatics is driven to bring transparency and accountability to digital marketing. Turning data intelligence into actionable insights, brands, agencies, and publishers are greatly benefited.  Thousands of users around the globe rely on Pathmatics marketing intelligence tools to make smarter digital marketing decisions. The brand prides itself on their ease of use and quality of support. 

4. NUMERATOR

Numerator is designed to identify what people buy and why. By providing insights to brands and retailers about the modern consumer, they are able to use this information to drive more sales. Their services range from providing advertising, promotions and pricing strategies that appeal to large audiences. 

5. IPSOS IRIS 

As the media landscape is becoming more complex and is producing overwhelming amounts of data, Ipsos strives to simplify this data for their consumers. The services they provide allow companies brands to:

  • Reassert their value proposition 

  • Have greater differentiation

  • Enable ROI for clients 

  • Give trusted independent foundation to make evidence-based decisions off. 

6. NLOGIC

Nlogic provides audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small. To best serve clients, they have offices in Toronto, Montreal and Vancouver. Their passion is to create quicker and easier ways to find out what, where and when audiences are listening.

7. COMSCORE

Comscore is for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top and theatrical viewership, they are a powerful third party source for reliable measurement of cross-platform audiences.

8. COMMB’S MANDATE

COMMB is the national, not-for-profit, organization for the Canadian OOH industry of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

9. VIVIDATA

Vividata offers the largest syndicated study in Canada. Vividata’s Survey of the Canadian Consumer is the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences. It is the leading provider of cross-platform audience measurement. A tripartite, not-for-profit organization, Vividata is governed by a board of directors representing the interests of Canadian media companies, agencies and advertisers. Vividata sub-brands Vivintel and Metrica produce syndicated and custom research studies and digital consumer behaviour insights.