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      <image:caption>Kymberlee Lightowlers, previously Finance Director, is promoted to the role of Vice President, Finance and Operations. She has a 15-year tenure overseeing finance at some of Canada’s fastest growing agencies. In her new role, she will work closely with the business directors to ensure revenue targets are met and financial performance is maintained. She will serve as the senior lead for agency recruitment, professional development and agency revenue goals, while also working with Jennifer on client growth strategies.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - This Article is 7.38% More Awesome Than Yesterday's - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>1) A couple of weeks ago, you couldn't scroll on your social media or even have a conversation with someone without hearing about Taylor Swift and Travis Kelce’s (not-so-rumoured?) relationship. Naturally, with football season beginning and Taylor Swift making countless headlines about her sold-out-everywhere Eras tour… There are a lot of built in fans for this story! So how did Heinz enter this conversation?</image:caption>
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      <image:title>News - The Brands That Get It… Get It! (In Marketing Right Now)</image:title>
      <image:caption>2) For one day only, Peet’s Coffee encouraged their customers to be disloyal and use their points with other coffee brands (Starbucks, Dutch Bros, Coffee Bean and Tea Leaf, Dunkin', Tim Hortons, Better Buzz, Joe and the Juice, Bluestone Lane and The Human Bean) to get a free cup of Peet’s joe.  "We know that coffee people can be a bit promiscuous in their hunt for a great cup. So, we wanted to reward them for their loyalty to the drink because, no matter where else you get your coffee, coffee people deserve great coffee," said Jessica Buttimer, VP of Brand Marketing at Peet's. This is such a great example of ‘if you can’t beat ‘em, join ‘em!’. We love that this is such a playful and creative take to involve your brand into competitor’s spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/bf346cbc-66b3-4da0-8bc1-2532c8d59316/Screen+Shot+2023-10-06+at+4.31.47+PM.jpg</image:loc>
      <image:title>News - The Brands That Get It… Get It! (In Marketing Right Now) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Jef Combdon on the National Day for Truth and Reconciliation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Bing’s existing disavow function</image:caption>
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      <image:title>News - A Totally Human-Achievable Number - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - A Totally Human-Achievable Number - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - The Court Case Heard Around the (Marketing) World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - The Court Case Heard Around the (Marketing) World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - The Court Case Heard Around the (Marketing) World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Small businesses have no choice but to embrace digital marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/2df07a28-378e-4aa6-b3c9-d3a8388ecc87/2023-08-27+Anticipate+Customer+Needs+1.jpg</image:loc>
      <image:title>News - Anticipating Customer Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/7d17677f-94c8-473b-a253-f70a47a05608/David+Pullara+Headshot+-+Cropped.jpg</image:loc>
      <image:title>News - Anticipating Customer Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - 3,738 Twitter Employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - 3,738 Twitter Employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Images: Eye Square</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/c2f52cf2-5361-4c5b-9c4c-cb01c1114559/unnamed%2B-%2B2022-04-01T150541.739.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Images: Eye Square</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/6e7cb8a1-089e-4374-8efe-1d0469590ef2/unnamed%2B-%2B2022-04-01T150545.536.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Images: Eye Square</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/ddcee552-e4c6-4694-b98b-a69b59146c8f/unnamed%2B-%2B2022-04-01T150724.933.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/51acab05-1a75-4fe4-bd83-6051187bdabb/unnamed%2B-%2B2022-04-01T150751.550.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Google</image:caption>
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    <image:image>
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      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Twitter</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/79c64d0d-ff79-48f5-a57f-f7b31f97d196/unnamed%2B-%2B2022-04-01T150846.384.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/bdb45d44-08d7-469d-bf86-d01afe3b7864/unnamed%2B-%2B2022-04-01T150906.474.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/f6cb316a-6a54-4579-8f64-f3514fdd0bd3/unnamed%2B-%2B2022-04-01T150939.745.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Twitter</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/bda6c353-fa6f-413c-bce8-764c2765d94c/unnamed%2B-%2B2022-04-01T151006.958.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/18709a44-07ba-493b-a9f2-b339827a96b2/unnamed%2B-%2B2022-04-01T151410.930.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/c66c906d-456e-4930-ad67-3991427817f1/unnamed%2B-%2B2022-04-01T151430.991.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Images: Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/89d4446e-e6c0-4065-9153-c507693d377f/unnamed%2B-%2B2022-04-01T151445.244.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/3109904e-9744-4beb-bb60-b854da1152c2/unnamed%2B-%2B2022-04-01T151504.861.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/c5b7e80f-fa00-453b-aa6e-a4ce7f4d1d47/unnamed%2B-%2B2022-04-01T151544.420.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/21501b67-5f3b-47eb-9438-12315d8d8a42/unnamed%2B-%2B2022-04-01T151629.371.png</image:loc>
      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Kotex</image:caption>
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      <image:title>News - No Twitter, That Was Not a Funny April Fools Joke - Make it stand out</image:title>
      <image:caption>Image: Ipsy</image:caption>
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  </url>
  <url>
    <loc>https://marketingnewscanada.com/news/the-2022-young-lions-canadian-competition-announces-top-5-marketers-and-media-teams</loc>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>News - The 2022 Young Lions Canadian Competition Announces Top 5 Marketers and Media Teams - Make it stand out</image:title>
      <image:caption>Marketers Top 5 Teams pictured (top row, from left) Cristina Rizzardo, Jessica Kim, Kevin Park, Kush Gandhi, and Lily Shui; (second row, from left) Matt Bissonnette, Melisa Bayrav, Michelle Skea, Omar Elmezaini, and Yingqi Lily Li. Media Top 5 Teams pictured (third row, from left) Aashish Kachru, Alexandra Cloutier, Anastasiya Matuk, André-Félix Barriault, and Ariuna Vanchikova; (bottom row, from left) Caitlin Murphy, Camilo Trujillo Sanchez, Eileen Bui, Katie Polan, and Tristan Bonnot-Parent.</image:caption>
    </image:image>
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    <loc>https://marketingnewscanada.com/news/who-wants-to-go-on-a-trip</loc>
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      <image:title>News - Who Wants to Go On a Trip? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/ef26a35a-a85c-4b12-82bb-ee544d7d7e7d/unnamed%2B-%2B2022-03-30T083139.710.jpg</image:loc>
      <image:title>News - Who Wants to Go On a Trip? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://marketingnewscanada.com/news/oys277h3ejdimcc0xic7i4hwqyzso5</loc>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/82b7a892-aa02-4559-8e85-31fb6e9e02e2/unnamed%2B-%2B2022-03-30T084103.134.png</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/cb8c580c-d2ed-4d91-99c1-b119203d0719/unnamed%2B-%2B2022-03-30T084104.709.jpg</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/2f061a8f-7fbe-4825-a7bb-26f23cd13a3c/unnamed%2B-%2B2022-03-30T084106.984.jpg</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/24a06d8a-cc8e-4587-b248-3251b35266e3/unnamed%2B-%2B2022-03-30T084108.477.jpg</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/990750d7-8fd2-4dd7-be8d-8cef05bb56b8/unnamed%2B-%2B2022-03-30T084110.278.jpg</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/7fa5992c-f625-4430-a5e7-0af713b85f95/unnamed%2B-%2B2022-03-30T084112.002.jpg</image:loc>
      <image:title>News - How Do Listeners Enjoy Their Favourite Podcasts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://marketingnewscanada.com/news/r76jg10qa2f39liuqvto3z5qj07izi</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-02-05</lastmod>
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    <loc>https://marketingnewscanada.com/news/improving-your-conversion-rate</loc>
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      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/f7aee51c-77a3-48b0-a9f3-138251fae44b/unnamed%2B-%2B2022-03-28T121153.610.png</image:loc>
      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/02c59016-4ede-42ed-ae9d-27b6d9c88168/unnamed%2B-%2B2022-03-28T121232.011.png</image:loc>
      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/530346d6-20d8-4872-b0c9-add79ca12884/unnamed%2B-%2B2022-03-28T121235.520.png</image:loc>
      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/0c67a421-b170-4bbb-9025-70e76741e5ce/unnamed%2B-%2B2022-03-28T121320.239.png</image:loc>
      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Improving Your Conversion Rate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://marketingnewscanada.com/news/brand-marketing-isnt-just-for-strangers</loc>
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    <loc>https://marketingnewscanada.com/news/why-expedia-chose-to-launch-a-helpful-podcast</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Why Expedia Chose to Launch a “Helpful” Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Why Expedia Chose to Launch a “Helpful” Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Why Expedia Chose to Launch a “Helpful” Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Meta Calls the Kettle Black - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/721a10ad-53a7-4f74-8027-03ad3c1e0183/Nicole%2B-%2BFarah%2BTozy.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Marketing News Round-Up: March 17, 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Most brands are missing out on 63% of the market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Most brands are missing out on 63% of the market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/499a7a22-473c-4bc5-91ea-2e9cadd6b956/unnamed%2B-%2B2022-03-11T153606.838.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/5a35fbef-7b5d-432a-b614-8e33f3b00312/unnamed%2B-%2B2022-03-11T153604.068.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/a0ded577-dd70-4336-a0da-5c0e8080c9da/unnamed%2B-%2B2022-03-11T153600.878.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/89d03530-75bb-4aa7-975a-25b0551aff30/unnamed%2B-%2B2022-03-11T153521.753.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/31c527a2-875c-4f86-aecf-3f445ddfdc6c/Screen%2BShot%2B2022-03-11%2Bat%2B3.35.17%2BPM.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/e121a73e-03e8-4546-ae82-4ffc61a00f15/unnamed%2B-%2B2022-03-11T153506.864.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/253ce2aa-b7a8-4ca4-86f9-90d89378a683/unnamed%2B-%2B2022-03-11T153503.633.png</image:loc>
      <image:title>News - Yelp’s 100 Million Stale Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Can You Create a Podcast In House? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - What P&amp;amp;G Found When It Increased Digital Spend - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Sandra Mackechnie, Country Manager at Ogury</image:caption>
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    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/642db0f2a50587433d25d1a2/722f45ec-b67c-44a0-aae4-85163f119141/Screen%2BShot%2B2022-01-17%2Bat%2B9.19.17%2BAM.png</image:loc>
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      <image:caption>Source: MTM National survey Created with Datawrapper</image:caption>
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      <image:caption>Source: MTM National Spring 2021 survey, weekly podcast listeners Created with Datawrapper</image:caption>
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      <image:caption>Source: MTM National survey Adults 18+ weekly podcast listeners Created with Datawrapper</image:caption>
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      <image:title>News - Podcast Listening in Canada: Who's Doing It and How Often? - Make it stand out</image:title>
      <image:caption>Source: MTM Spring 2021 survey Created with Datawrapper</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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